Built by an OD who runs two practices

Your team gets the quote right.
Every single time.

OptometryIQ gives independent practices AI-powered tools that eliminate VSP quoting errors and optimize frame inventory — so you can stop fixing mistakes and start getting home.

OpticianIQ quote summary showing verified patient cost breakdown
PHI-free No patient data stored
$500+
Monthly quoting errors eliminated
200+
Real VSP claims validated
0
Staff retraining required
30 sec
To a verified quote

VSP quoting is costing you more
than you think

Quoting errors add up quietly

We tracked ours for 6 months. VSP benefit miscalculations were costing us $500/month per location — $12,000/year. Not from bad staff. From genuinely complicated plan structures.

Sticker shock kills lens sales

When patients find out the real cost at the frame board, they "want to think about it." They don't come back. The sale was lost before the optician could help.

New hires take months to get right

Every time an optician leaves, you spend 3-6 months training the replacement to quote VSP accurately. Meanwhile, errors pile up and patients notice.

Existing tools get the math wrong

We tried Practice Pal. We tried MaximEyes. They promise accurate quotes. The math was wrong every time we tested against real claims.

Complex VSP authorization document that opticians have to manually interpret

This is what your optician has to manually interpret. Every time.

Accurate VSP quotes before
the patient picks up a frame

AI reads the VSP authorization, extracts the data, and calculates the exact patient cost. Your optician reviews it. The patient walks into the optical already knowing what they owe.

How it works

1

Upload the VSP auth

Drop the authorization PDF into OpticianIQ. Takes 5 seconds.

2

AI extracts the data

Our AI reads the authorization and pulls every benefit detail automatically.

3

Optician reviews

Your team reviews the editable fields. Human-in-the-loop — you're always in control.

4

Verified quote generated

The math engine calculates the exact patient cost. Print it, PDF it, hand it over.

OpticianIQ enhancement coverage mapping and live quote calculation

Math validated against 200+ real VSP claims — not theoretical calculations. Real authorizations, real results.

No staff retraining required. A new optician quotes as accurately as your best one from day one.

PHI-free architecture. We never store patient data. Genuine HIPAA compliance, not just a checkbox.

Try OpticianIQ free

Before vs. after OpticianIQ

Your optician used to manually interpret VSP authorizations. Now the system maps every enhancement to its coverage status automatically.

Before: complex VSP authorization. After: OpticianIQ maps each enhancement to coverage status automatically with a verified patient cost.

Know exactly which frames to keep,
cut, and reorder

FrameIQ scores every frame in your optical, identifies dead stock tying up cash, and tells you exactly what to buy and what to remove. Hours of inventory management compressed into minutes.

A/B/C scoring for every frame based on real sales data. No more gut feel or rep recommendations.

Dead stock identification. See exactly how much cash is locked in frames nobody's buying.

Dynamic PAR system. Automated reorder recommendations so your best sellers never run out.

Brand performance analytics. Compare turn rates across every brand on your boards.

Try FrameIQ free
FrameIQ inventory dashboard showing total inventory value, dead stock, and A-style frame counts
FrameIQ brand performance analysis with turn rates and health status FrameIQ reorder queue showing urgent reorders with priority and investment totals

Built by an OD who needed to get home

I became a partner at Grant Optometric Group in 2019 and purchased SALT Optometry in 2022. For years, I was buried in the operational side of running two practices — inventory spreadsheets, fixing quoting mistakes, training new opticians, tracking down billing errors discovered weeks after they happened.

When my daughter Sloan was born in 2025, something shifted. I was spending more time in that chaos than I was spending at home. I didn't need more staff. I needed smarter systems.

FrameIQ was first. It scores every frame in my optical, identifies dead stock, and tells me what to reorder and what to cut. Hours of inventory management compressed into minutes.

OpticianIQ came next. I tracked our VSP quoting errors — $500/month per location in mistakes. I tried Practice Pal and MaximEyes. The math was wrong every time. So I built a system where AI reads the authorization, and a math engine validated against 200+ real claims calculates the exact patient cost.

These tools now live under OptometryIQ — a company I co-founded with Bryce Baker. We built them for our own practices first. Now they're available to yours.

— Ben Szu, OD

By the numbers

8 years
Practicing optometrist
2 practices
GOG + SALT Optometry, CA
200+
Real VSP claims validated
$12K/yr
In errors eliminated per location
UC Berkeley
Gold Retinoscope Award, 2018

Built different on purpose

PHI-free architecture

We never store patient data. Not encrypted, not anonymized — simply never stored. Genuine HIPAA compliance you can explain to anyone.

Human-in-the-loop

AI extracts the data. Your optician reviews it. The math engine calculates. You're always in control of the final quote — not an algorithm.

Tested in real practices

These tools run in our own two practices every day. We built them to solve our problems first, then opened them to other independent ODs.

Stop losing money to quoting errors

Try OpticianIQ and FrameIQ free. See what they do for your practice. No credit card. No commitment. Just smarter tools built by an OD who gets it.

Questions? Email us at hello@optometryiq.com